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What Experience Would You Like with That?

What Experience Would You Like with That?

Consider the entire consumer experience to profoundly impact customers.

Author(s): Theodore Kinni

Publisher: Strategy + Business

Date of publication: 2010

Read this article on the publisher's website [Stategy + Business]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Turn your customers into brand ambassadors

Turn your customers into brand ambassadors

Some firms manage to rely on service excellence to turn their customers into ambassadors for their products and services. How to make customer experience a key success factor?
225a – Synopsis (8p.) Customer Relationship