Using Corporate Social Responsibility to Win the War for Talent
How to leverage corporate social responsibility to develop employee engagement.
Author(s): C.B. Bhattacharya, Sankar Sen, Daniel Korschun
Publisher: MIT Sloan Management Review
Date of publication: 2008
Read this article on the publisher's website [MIT Sloan Management Review]
Synopsis
This article is one of the sources used in Manageris’ synopses:
Combine economic and social performance
In the current economic crisis, social responsibility or environmental performance issues are often relegated to the background. How can businesses turn CSR into a source of strategic innovation and creation of economic value?
228a – Synopsis (8p.)
Corporate Citizenship