Use Your Sales Force’s Competitive Intelligence Wisely

Salespeople enjoy first-hand access to customers’ feedback on your competitors’ offerings: how can you take advantage of this?
Author(s): Joël Le Bon
Publisher: Joël Le Bon
Date of publication: 2013
Read this article on the publisher's website [Harvard Business Review]
Synopsis
This article is one of the sources used in Manageris’ synopses: