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Use Your Sales Force’s Competitive Intelligence Wisely

Use Your Sales Force’s Competitive Intelligence Wisely

Salespeople enjoy first-hand access to customers’ feedback on your competitors’ offerings: how can you take advantage of this?

Author(s): Joël Le Bon

Publisher: Joël Le Bon

Date of publication: 2013

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Understanding your competitors

Understanding your competitors

Many managers give up on anticipating their competitors’ moves. And yet, competitors are less unpredictable than they might appear. How can you leverage competitive intelligence to fuel your own strategic choices?
328a – Synopsis (8 p.) Competition