US B2B decision-maker response to COVID-19 crisis

What seems to have lastingly changed in B2B purchasing processes and decisions.

Author(s): Liz Harrison, Jennifer Stanley

Publisher: McKinsey

Date of publication: 2020

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Succeeding at the digital transformation of sales

Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?

300b – Synopsis (8p.) Sales

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