To Win Support for Your Idea, Think Like a Marketer

Getting inspiration from marketing principles to better sell your ideas.

Author(s): Leslie Zane

Publisher: Harvard Business Review

Date of publication: 2019

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Selling your innovative ideas

Any innovative project owner faces a paradox: the novelty nature of his/her idea is precisely what gives it value; yet, it is also what generates reluctance. How can you release these brakes to get your innovative ideas across better?

287b – Synopsis (8p.) Persuasion

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