The Truth About Behavioral Change

How change spreads from person to person: an analysis of the networking logics that underline any transformation initiative.

Author(s): Damon Centola

Publisher: MIT Sloan Management Review

Date of publication: 2018

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Driving change

Among all the factors that contribute to the success or failure of transformation initiatives, the attitude of staff towards change is absolutely decisive. How can you convince them to engage in the effort towards transformation?

279a – Synopsis (8p.) Change Management

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