The Power of the Prototyping Mind-Set
An example of using successive prototypes to launch a web company.
Author(s): Robert I. Sutton
Publisher: Harvard Business Review
Date of publication: 2007
Read this article on the publisher's website [Harvard Business Review]
Synopsis
This article is one of the sources used in Manageris’ synopses:
Innovate through experimentation
Experimentation is a powerful innovation accelerator which, thanks to the digital revolution, is much more accessible than before. Yet it remains under-utilized. How can you prompt people to acquire the reflex to experiment with their ideas?
219b – Synopsis (8p.)
Experimentation