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The Organizational Apology

The Organizational Apology

How a company can present its apologies in a manner that safeguards the trust of its customers and its reputation.

Author(s): Maurice E. Schweitzer, Alison Wood Brooks, Adam Galinsky

Publisher: Harvard Business Review

Date of publication: 2015

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Building a resilient brand

Building a resilient brand

Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
289b – Synopsis (8p.) Brand