The next step in open innovation
What difficulties you should foresee when you want to set up a community of co-creation.
Author(s): Jacques Bughin, Michael Chui, Brad Johnson
Publisher: McKinsey Quarterly
Date of publication: 2008
Synopsis
This article is one of the sources used in Manageris’ synopses:
Online communities: How can we develop their value?
Employee, customer or expert communities are a real asset for companies. However, for them to succeed, the organization must involve itself—to a certain extent. How can we create the conditions for such a dynamic?
264a – Synopsis (8p.)
Transversality