The dawn of marketing’s new golden age
Gain a better understanding of new marketing science trends and the central role that they can play in business growth.
Author(s): Jonathan Gordon, Jesko Perrey
Publisher: McKinsey Quarterly
Date of publication: 2015
Synopsis
This article is one of the sources used in Manageris’ synopses:
Differentiate yourself in saturated markets
In saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?
243a – Synopsis (8p.)
Competition