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The Basic Social Media Mistakes Companies Still Make

The Basic Social Media Mistakes Companies Still Make

How to take better advantage of social networks in our marketing strategies.

Author(s): Keith A. Quesenberry

Publisher: Harvard Business Review

Date of publication: 2018

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Placing your brand at the heart of conversations

Placing your brand at the heart of conversations

Many companies try to generate word of mouth to make up for the loss of impact of traditional advertisement. But how can you create word of mouth that will truly benefit your brand?
281a – Synopsis (8p.) Brand