The B2B digital inflection point: How sales have changed during COVID-19
The deep and lasting impact of the Covid-19 crisis on B2B markets’ commercial processes, notably with an acceleration of digitalization.
Author(s): Ryan Gavin, Liz Harrison, Candace Lun Plotkin, Dennis Spillecke, Jennifer Stanley
Publisher: McKinsey
Date of publication: 2020
Synopsis
This article is one of the sources used in Manageris’ synopses:
