Sparking Creativity In Teams: An Executive’s Guide
Some simple techniques to develop creativity
Author(s): Maria M. Capozzi, Renée Dye, Amy Howe
Publisher: McKinsey Quarterly
Date of publication: 2011
See this article on the publisher’s site [McKinsey Quarterly]
Summary
Although creativity is often regarded as a feature of personality, neuroscience research shows that it is in fact relatively easy to develop. This article develops four lessons that anyone should be able to put into practice: immerse yourself in situations by laying assumptions aside, move beyond established rules and “doctrines,” use analogies and create constraints. A rapid perusal will convince you to develop your creativity by acquiring a few simple techniques.
Synopsis
This article is one of the sources used in Manageris’ synopses:
