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Purpose: Shifting from why to how

Purpose: Shifting from why to how

Advice on how to ensure that a company’s purpose effectively inspires its employees’ actions, despite the urgencies and priorities of daily life.

Publisher: McKinsey Quarterly

Date of publication: 2020

Read this article on the publisher's website [McKinsey Quarterly]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Defining your company’s corporate purpose

Defining your company’s corporate purpose

More and more companies are choosing to clearly state what they provide to society. But there is nothing anodyne about this approach: it must be at the same time collective and efficient, inspiring and rooted in reality. How can it be steered?
310a – Synopsis (8p.) Vision