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Neuro-imagerie et neuroscience des émotions [Neuroimaging and Affective Neuroscience]

Neuro-imagerie et neuroscience des émotions [Neuroimaging and Affective Neuroscience]

An accessible summary of medical studies and research on the current state of knowledge concerning human emotional and social processes.

Author(s): Swann Pichon, Patrik Vuilleumier

Publisher: médecine/sciences

Date of publication: 2011

Read this article on the University of Geneva website

Synopsis

This article is one of the sources used in Manageris’ synopses:

Subconscious roots of purchasing decisions

Subconscious roots of purchasing decisions

We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
222a – Synopsis (8p.) Customer Relationship