Memorable Events Are the Most Valuable Experiences
In the digital and automation era, how can you instill in your clients the desire to spend time with your brand? This is critical to avoid trivialization.
Author(s): B. Joseph Pine II
Publisher: Harvard Business Review
Date of publication: 2011
Read this article on the publisher's website [Harvard Business Review]
Synopsis
This article is one of the sources used in Manageris’ synopses:
