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Learn More by Asking Fewer Questions

Learn More by Asking Fewer Questions

The author recommends asking no more than five questions in a survey to ensure reliable responses.

Author(s): Michael Schrage

Publisher: Harvard Business Review

Date of publication: 2012

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Really know your customers

Really know your customers

Surveys conducted by companies to know their customers better often result in failures in launching or improving their products and services. How can you make customer surveys more reliable?
244b – Synopsis (8p.) Customer Relationship