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How to Pitch a Brilliant Idea

How to Pitch a Brilliant Idea

Be more convincing by gaining a better understanding of how your audience instinctively classifies you into predefined categories.

Author(s): Kimberly D. Elsbach

Publisher: Harvard Business Review

Date of publication: 2003

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

The art of the pitch

The art of the pitch

The ability to sell your ideas and projects is a key success factor. But how can you capture the attention of your audience? Beyond the mastery of argumentation, discover the fundamentals of effective pitches.
234b – Synopsis (8p.) Influence
Integrate the human factor to improve project management

Integrate the human factor to improve project management

The reason why so many projects fail lies less in disciplined project management than in the irrational dimension that influences day-to-day action. How can we integrate this human factor?
224b – Synopsis (8p.) Strategy Execution