How to Manage Outside Innovation
Do you gain from staging a competition between your creative minds (consumers, independent researchers, etc.) or should you rather gather them in a community of co-innovation? Three factors to take into consideration.
Author(s): evin J. Boudreau, Karim R. Lakhani
Publisher: MIT Sloan Management Review
Date of publication: 2009
Read this article on the publisher's website [MIT Sloan Management Review]
Synopsis
This article is one of the sources used in Manageris’ synopses:
Online communities: How can we develop their value?
Employee, customer or expert communities are a real asset for companies. However, for them to succeed, the organization must involve itself—to a certain extent. How can we create the conditions for such a dynamic?
264a – Synopsis (8p.)
Transversality