How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

How PepsiCo relied on Design Thinking to become (again) an innovative company focused on its clients.

Author(s): Adi Ignatius

Publisher: Harvard Business Review

Date of publication: 2015

Read this article on the publisher's website [Harvard Business Review]

Share via Email

Synopsis

This article is one of the sources used in Manageris’ synopses:

Implementing Design Thinking

Based on proximity to the end user, on pragmatism and agility, Design Thinking promises to boost innovation. But this method can prove demanding to implement. How can you make the best possible use of it in your organization?

277b – Synopsis (8p.) Innovation Strategy

Share via Email