← Back

Digital-Physical Mashups

Digital-Physical Mashups

Improving the customer relationship requires thinking about the best possible combination of in-store and online experience. Customers must be able to move seamlessly from one to the other.

Author(s): Darrell Rigby

Publisher: Harvard Business Review

Date of publication: 2014

Consulter cet article sur le site de l'éditeur [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Make the digital transformation in time

Make the digital transformation in time

The few companies that have been able to take full advantage of digital technologies show exceptional profitability ratios. How can you take inspiration from the practices of these digital champions?
238a – Synopsis (8p.) Digitalization