Defend Your Research: We Can Measure the Power of Charisma

Defend Your Research: We Can Measure the Power of Charisma

Independently of the content of a pitch, the author is able to predict, based on nonverbal language alone, which project holders will be selected by investors. He’s right 87% of the time!

Author(s): Alex “Sandy” Pentland

Publisher: Harvard Business Review

Date of publication: 2010

Read this article on the publisher's website [Harvard Business Review]