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Consumers: Brands’ Response to Crisis Influences Loyalty

Consumers: Brands’ Response to Crisis Influences Loyalty

How the manner in which a company manages a crisis affects (or not) its customers’ loyalty. 

Publisher: Marketing Charts

Date of publication: 2019

Read this article on the publisher's website [Marketing Charts]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Building a resilient brand

Building a resilient brand

Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
289b – Synopsis (8p.) Brand