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Companies Must Go Beyond Random Acts of Humanitarianism

Companies Must Go Beyond Random Acts of Humanitarianism

A call to abandon “old school” philanthropy to integrate societal commitment in the raison d’être of companies.

Author(s): Frank Cooper III, Ranjay Gulati

Publisher: Harvard Business Review

Date of publication: 2020

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Reinforce your company’s societal commitment

Reinforce your company’s societal commitment

Companies have a strong impact when they place their firepower at the service of societal challenges. But this requires a new way of thinking and new competences. How can you deliver on your CSR commitment?
294a – Synopsis (8p.) Corporate Citizenship