Building a Better B2B Demand Center

Concrete advice to put in place a highly performant Demand Center.

Author(s): Phillip Andersen, Robert Archacki, Basir Mustaghni, Neri Conti

Publisher: Boston Consulting Group

Date of publication: 2018

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Succeeding at the digital transformation of sales

Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?

300b – Synopsis (8p.) Sales

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