Bias busters: Taking the ‘outside view’
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Improving strategic previsions by referring to a category of projects rather than limiting the analysis to the project itself.
Author(s): Tim Koller, Dan Lovallo
Publisher: McKinsey Quarterly
Date of publication: 2018
Read this article on the publisher's website [McKinsey Quarterly]
Synopsis
This article is one of the sources used in Manageris’ synopses: