Ambassadeur de marque : quand le scandale éclate

[Brand ambassador: when the scandal erupts]

Four factors to take in consideration to react appropriately when a brand ambassador goes wrong.

Publisher: Harvard Business Review France

Date of publication: 2019

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Synopsis

This article is one of the sources used in Manageris’ synopses:

The age of influencer marketing

As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?

292a – Synopsis (8p.) 360 Marketing

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