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A Technique to Bridge the Gap Between Marketing and IT

A Technique to Bridge the Gap Between Marketing and IT

A testimonial on how ING improved its service reliability by applying Scrum methods.

Author(s): Brad Power

Publisher: Harvard Business Review

Date of publication: 2013

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Take inspiration from agile project management methods

Take inspiration from agile project management methods

Well-suited to complex environments, so-called “agile” project management methods are increasingly popular. What are the conditions required to reap the full benefits of the agile approach?
241b – Synopsis (8p.) Agility