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A Reverse-Innovation Playbook

A Reverse-Innovation Playbook

Innovate using an approach focused on emerging countries.

Author(s): Vijay Govindarajan

Publisher: Harvard Business Review

Date of publication: 2012

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Reconnect with your ingenuity to boost your capacity for innovation

Reconnect with your ingenuity to boost your capacity for innovation

After being long considered as players with low added value, emerging countries are now showing a surprising ability to innovate. What can be learned from their innovation approach?
213b – Synopsis (8p.) Experimentation