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3 Ways Marketers Can Earn — and Keep — Customer Trust

3 Ways Marketers Can Earn — and Keep — Customer Trust

What are the major pitfalls to avoid in your marketing campaigns to avoid the risk of alienating the public’s trust?

Author(s): Christine Alemany

Publisher: Harvard Business Review

Date of publication: 2022

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Strengthening your company’s trust capital

Strengthening your company’s trust capital

While the trust of stakeholders is essential to success, many companies only take an active interest in it when it is eroded by a crisis. How can we build our trust capital over the long term and turn it into a real competitive advantage?
326a – Synopsis (8 p.) Trust